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Content Marketing Done Right
Inspiring content can skyrocket sales, change lives or maybe even start a social movement. It is what moves people to take action. Genedigi, a part of MSLGROUP Asia, knew that content would be the...
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Introducing People’s Insights Quarterly Magazine Vol 2, Issue 1
People’s Insights The People’s Insights Quarterly Magazine pulls together insights from MSLGROUP’s Insights Network — a private network created on our proprietary People’s Lab crowdsourcing platform —...
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Shaping the evolving communications landscape – Judging at the Bees
I’m sure you have heard of The Bees Awards. It is one of the most prestigious international media marketing awards, and one that we have had recent success in, with our eBay.in campaign last year in...
View ArticleMSLGROUP to Sponsor Forum at Cannes on CMOs: Renee Wilson, President, North...
Paris, June 13, 2013– MSLGROUP is pleased to join with Changing MO LLC to co-sponsor a forum session at the Cannes Lions International Festival of Creativity that Renee Wilson, North America President...
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MSLGROUP China Hi-Five At IPRA Golden World Awards For Excellence
We have some great news to share with you all. MSLGROUP in China have notched up five nominations at this year’s IPRA Golden World Awards for Excellence! With the GWAs, the International Public...
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Dodge Dart Registry: People’s Insights Volume 2, Issue 17
What is the Dart Registry? In January 2013, Dodge launched the Dart Registry, a crowdfunding platform to help customers request friends and family to sponsor parts of the new car for them. People...
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Together Work’s Better brings creativity beyond client needs
A couple of months has quickly passed since joining MSLGROUP Japan in March, and I am very pleased and surprised to be one of members of the 2 winning teams in Asia for Together Work’s Better III...
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20:20 MSL’s Operation Jungle Storm
A remarkable overnight Leadership Training Program was organized for all employees of 20:20MSL ( Del ) in the month of April’13. This training was named ‘Operation Jungle Storm’ and it was held at a...
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PlanBig: People’s Insights Volume 2, Issue 18,
What is PlanBig? In February 2010, Bendigo and Adelaide Bank in Australia created the PlanBig platform to connect changemakers and support them in bringing their ideas to reality. Changemakers create...
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Tesco Wine Co-Buys: People’s Insights Volume 2, Issue 19
What are Tesco Wine Co-Buys? In May 2013, Tesco partnered with buyapowa to launch Wine Co-Buys – a group buying program which enables people to refer friends to buy cases of wine at better prices. The...
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Shuanghui+Smithfield: Challenges & Perceptions of Chinese Overseas Acquisitions
Last month, MSLGROUP in China launched a report http://slidesha.re/18fS01t discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save...
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Chinese outbound M&A challenges remain says MSLGROUP
MSLGROUP whitepaper indicates effective communications key to ensuring the success of deals with Chinese investors Beijing, China, 15 July 2013 – Chinese literature such as Sun Tzu’s Art of War and...
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TrustCloud: People’s Insights Volume 2, Issue 21
What is TrustCloud? TrustCloud is an online tool that aggregates peoples’ online social and transactional data, crunches it into a TrustScore and creates dynamic TrustCards that people can embed on...
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Kiva Zip: People’s Insights Volume 2, Issue 22,
What is Kiva Zip? Founded in 2011, Kiva Zip is a true person-to-person micro-lending platform which enables people to lend directly to entrepreneurs in the U.S. and Kenya without a middleman....
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Bitcoin: People’s Insights Volume 2, Issue 23
What is Bitcoin? Bitcoin is a digital crypto-currency that enables people to make near-instant peer-to-peer transactions and purchases via the web and mobile. Bitcoin is maintained and regulated by a...
View ArticleCan Chinese look to India for M&As?
On July 15, MSLGROUP released its latest whitepaper, ‘Leveling The M&A Playing Field’, an excellent piece of thought leadership authored by our China team. As I read it, it struck me that India and...
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People’s Insights Volume 2, Issue 20
What is Square? Square is a card reader and set of mobile apps that is reinventing credit card transactions. Square was founded in 2012 by Twitter’s Jack Dorsey, Jim McKelvey and Tristan O’Tierney....
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Together Work’s Better brings creativity beyond client needs
A couple of months has quickly passed since joining MSLGROUP Japan in March, and I am very pleased and surprised to be one of members of the 2 winning teams in Asia for Together Work’s Better III...
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CommBank’s Kaching: People’s Insights Volume 2, Issue 25
What is Kaching? Launched by Australia’s Commonwealth Bank, Kaching is a set of mobile and Facebook apps that let customers make instant peer-to-peer transactions via SMS, email and Facebook. Kaching...
View ArticleIntroducing People’s Insights Quarterly Magazine Vol. 2, Issue 2
In this issue of the People’s Insights Quarterly Magazine, we start off with an overview on how community, technology and data are changing the Future of Money. Then we look at thirteen inspiring...
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